Engagement with your visitors is the key to the success of your website, but do you have the ability to make people want to follow your work? Are you different from thousands of competitors and various websites?
In this article, we will try to answer these questions and find ways on how to get frequent visitors!
Key Performance Indicators
KPIs (or key performance indicators) are indicators that small businesses start to rely on after running businesses for quite a few years. When mentioning key performance indicators we often think about internal and external metrics.
Internal metrics measure visitor interaction and watch time on your website. Watch time is very important. The longer visitors stay on your website means they will more likely buy your product or try to learn as much as they can reading your content. They will probably continue clicking on other related articles on your website.
External metrics give us information on how much traffic we’ve got from external visitors. External visitors visit our website using links that lead them to your page. Those links are placed on other related websites, and they most likely popped in their recommendations. Links bring value to your website. The more your external traffic grows, the more you get recommended to other visitors who have a similar interest in that certain topic.
After we learned what internal and external metrics are, let's get ideas on how to engage with the visitors. Here are 9 best tips for best engagement with visitors:
- Your Knowledge Must Be Shared With Visitors
Everyone has some personal secret tricks for reaching goals! If you want to attract more visitors, don’t think twice about providing valuable content to your audience. Share your secret tricks and hacks with the world. Talk about relatable topics and problems. This organic way of contributing to the community will greatly help you get results! Math is simple: make interesting content, share something that others don’t know, and you will get results. By providing information for free, you will make people want to learn more from you. By doing that you will achieve more monthly visitors who will leave positive feedback.
- Always Use Pictures
Humans are visual creatures. When they see a visual representation of a product or service, it triggers an emotional response, which makes them more likely to buy it. If you have an e-commerce website, you should consider adding photos of people doing interesting activities with your product. It will spark their interest and motivate them to keep engaging with your content!
They will further explore your products and possibly buy it. The more professional your photos look, the more engaged visitors you’ll have! Take big, successful brands as an example. They invest a lot of time and money in brand presentation and visually appealing content. Think about taking their lead, in ways that are possible for your budget. If you are just starting, try to get inspiration from brands you love, get familiar with some editing software, and practice! If you are ready to invest some cash, hiring a professional should definitely be the next step!
- Videos Are Even Better!
Have you noticed that lately, more and more brands include videos on their websites? Thanks to the faster internet connection we have nowadays, videos can load quickly, and they attract visitors’ attention in seconds! People love videos.
Simple and well-presented video adds a real-life feel to the experience. If you are either running an e-commerce store or want to share an interesting story with your visitors, keep in mind that a video can provide much more information than a bunch of photos and text. And it’s also the type of content that is fastest and easiest to engage with. You don't have a product to display? That shouldn’t be a problem. You can show your business in a unique and innovative way.
Tell the story about your brand, goals, and stuff you’re passionate about! You can even provide value to the community by creating educative videos on topics related to your industry. When it comes to engagement, that will be guaranteed success! If you want to go the extra mile, think about the ways to create shareable content - something remarkable that people will want to share with their friends or followers.
- Growth Of Mobile Users
In 2015. Google data showed that from day to day, more people are using mobile phones for search and shopping purposes. It shouldn’t be a surprise because people spend so much time on their phones, especially for entertainment and social media. If you have a website only designed for desktop users, you are probably wasting an opportunity to attract wider audiences. By creating a responsive mobile website, you will have your content displayed on mobile phones the same way as it’s displayed on the desktop.
- Communication With Visitors Via Email
Try to get in touch with visitors through their emails. Don’t be spammy. Provide them with the latest news and updates. Carefully think about these questions before sending an email to your visitors:
- Is this relevant content that my visitors will appreciate?
- How frequently should I send emails?
- Should my emails be more formal than informal?
- Enhance Engagement with Chatbot
If you want your website to have 24/7 customer support, but don’t want to hire extra stuff, a chatbot is a great option! A well-programmed chatbot keeps visitors on your website by offering them relevant information about your products and services.
The chatbot can answer questions, recommend your services, and collect emails from visitors. It has the ability to convert visitors to qualified leads!
- Create Related Chain
What does that mean? Well, this is referred to your content. When creating your blog or an e-commerce website, always show your visitors related articles. For example, if you are selling kitchen knives, you should recommend to your visitors an article about knife stands. When visitors want to buy those knives, they will also try to find stands for them, so instead of selling only knives, you will also earn a commission from those stands. The same goes for writing blogs!
- Show/Display Customer Reviews
If you decide to allow customer reviews on your website, other potential customers will be able to see what others thought of your product or service. This is a very useful feature because:
- visitors won't feel uncertain about buying a product
- it’s a convenient way to keep visitors in contact with each other
With this feature, visitors will also be able to leave negative feedback and that can be good sometimes. It can be very useful because with that information you will have the ability to fix the potential problem and not lose further buyers.
- Provide Engaging Events
You should consider implementing engaging events on your website. They have the potential to bring you even closer contact with your audience. Events such as giveaways, contests, fundraisings, educational sessions, live videos, and webinars are great examples. Implement them in your website development strategy, and you will see benefits very soon!
Visitors will be able to interact with your business, from which they will learn everything about you and what you can give in return if they chose to follow you in your project. Also, you will be able to learn what your audience is most passionate about, and with that information, you can create the best program/product that your visitors will go crazy about.
To sum everything that has been stated, the most efficient way to improve engagement with your visitors is to try all these ideas and see the results. Test one idea at a time, or test them simultaneously and see what goes best. Collect feedback from visitors and see first hand what they think about your approach with those innovative ideas. Don’t be afraid to experiment!
You know how movie stars come to the premiers in their long sparky gallons and elegant tuxedos. And what makes it even more special is the arrival of limousines and luxurious vintage vehicles.
Someone who is also very important in these kinds of occasions is also a personal chauffeur who is driving these beautiful, unique cars. Many people don't see the difference between drivers and a profession called chauffeur because both of them are in charge of driving.
But, chauffeur means so much more. Here are the main differences between these two professions :
Why are they called chauffeurs?
The term "chauffeur" is actually a word that comes from the French language. The chauffeur is a term for the stoker because the first vehicle models were steam-powered. That's why it was needed that the driver starts the engine from outside the car.
After that, he quickly needed and hopped back in and started driving. Of course, only the most powerful and rich people had cars, so they had employees who started the engine for them and drove them where needed.
That's how the term chauffeur originated, and today it is referred to as a person employed to drive a private limousine (or any other vehicle) for the owner. Today there are lost agencies where you can rent a vintage vehicle, so everyone who pays for full luxurious transporting service gets a personal chauffeur as well.
The chauffeur is much more than an ordinary driver
Getting a personal chauffeur is necessary when limousines and VIP nights are included. They enhance the class and formality of the special occasion they're engaged for. Personal chauffeurs are not just ordinary drivers.
Drivers are people who simply drive you from one location to another, like when you get a taxi. Drivers are not engaged in formal events and transporting important people. There is special training and preparation before someone becomes a chauffeur.
Chauffeurs are people who wear special uniforms, usually with driving gloves and chauffeurs beret. They are also here to contribute to a special feeling: they'll open the doors for passengers, they will act politely and moderately. Because of them, everything is kept at a high level.
A professional chauffeur is here to provide a service that is the extent of everything that luxury vehicle presents. These professionals are also trained to make their passengers entertained if needed, to make the atmosphere formal yet relaxed. A personal chauffeur is always a certain and unnecessary part of VIP treatment.
Chauffeurs are more personal service than the driver
Suppose you're the proud owner of a limousine or any other luxurious and vintage vehicle. In that case, you need a professional chauffeur as your long term employer. There are so many cases where families chauffeur is in service for decades. Because they are not simply driving their employer around, usually a special bond and friendship are created between them. Therefore, chauffeurs are not just good drivers who are familiar with the area and are good with travel logistics and punctuality.
They need to be trustworthy and calm but know how to balance between professional and private relationships with their employees.
No matter if you're hiring a chauffeur privately or as a part of a renting service, these professionals are definitely someone who brings the class to another level. So much more than drivers, but still the ones of them. In their uniforms and gloves, they contribute to a whole red carpet atmosphere and have everything under control.
If you’d like to learn more about the topic make sure to read the definitive guide to chauffeur and driver differences.
Swiss Alps are probably one of the most beautiful places on the planet when it comes to nature and dreamy landscapes. The beautiful sights you get to see on chocolate packings with cows and green glade with snowy mountain tops in the background – the best thing about Swiss Alps is that all of these sites are not photoshopped, they really do exist and they are as perfect as nature can get!
This mountain range doesn't only belong to Switzerland, but in that country, it has a special charm. Swiss Alps are the perfect place to visit during a whole year and they are suitable for snow lovers, but as well as those who love to spend their spring or summer in the mountains. If you plan a travel to the Swiss Alps, here are the main 3 things useful to know :
1. Swiss Alps – the world center of skiing
The Alps present the main tourist attraction in Switzerland. They are the highest European mountain range and there are many ways for nature lovers to experience all of its peaks and attractions that it has to offer. As said, these mountains don't belong only to the Swiss.
Swiss Alps also pass through the French, German and Italian regions, but they cover a large percent of Switzerland's surface –even 65 percent of its whole territory. Although the Swiss Alps include a large number of famous peaks, the Matterhorn is probably the most famous mountain and it connects Switzerland and Italy.
It doesn't come as a surprise that Switzerland is one of the most visited countries worldwide when it comes to winterly activities. Therefore, skiing is a favorite activity in winter not only for tourists but also for Swiss people who live in the cities nearby.
Winter tourism in Switzerland is one of the better-developed industries in the world! These ski resorts are among the most famous ones worldwide and you have to make a reservation for accommodation many months ahead of the winter season. Known ski centers located in the Swiss Alps are Grindelwald, Gstaad, Zermatt, and of course, the most famous and the most visited one of them all - St. Moritz.
2. Think about climate influence on your health
If your trip route takes you to the Alps, don`t forget that you`ll be in very high mountains. Be aware of your fitness abilities while hiking or walking through the mountains, the air is not the same at that altitude.
Many people are mesmerized by the beauty of the Swiss Alps so they would like to see everything and go on tour through the mountains all day long. That's understandable because of the magnificent nature and environment there but think of yourself first.
Keep in mind that even healthy people can have some side effects of diluted air if they are not accustomed to this climate. Rest more often while enjoying the mountains, and don’t force yourself.
If you're visiting the Swiss Alps during the winter months, you also can`t forget that the sun is still there behind the clouds! That means you have to bring some sunscreen and use it all day long. People get sunburned while skiing even more than during summer and tanning on the beach. Protect your skin from UV radiation all the time, and especially when you're that high in the mountains, it's very important.
3. Don`t forget about beautiful Alpine cities
One of the most famous alpine cities is Lucerne. It's a medieval city full of historical sights which are located on the shores of a bright blue lake. The city is surrounded by mountains which, along with the lake, make its landscape look like an unbelievable painting.
Next even more famous city in Geneva. It lies on the shores of Lake Geneva, which is the largest alpine lake and it's located on the border of Switzerland and France. Chateau de Chillon, a fortress on the shores of Lake Geneva, is an architectural treasure that was an inspiration to Lord Byron, Victor Igou and other famous writers – that says enough of its beauty and you definitely need to experience it.
However, if you still want to stick to nature, we recommend touring by train. There are many places where you can get your train ticket, and there are routes which connect italian part of the Alps to some Swiss ski resorts. These landshapes where railings are crossing are breathtaking and you will get a chance to try some homemade butter from alpine milk and many other swiss specialties. In case you’re up for a more luxurious experience you can always rent a limousine service and go sightseeing. It’s definitely once in a lifetime experience.
Swiss Alps are an amazing tourist location in every sense possible. With these 3 reminders written down, you will experience them at their best! Take care of yourself while enjoying the swiss colours of life and relax to the max – the connection between intact nature and glamour with a big G are perfectly balanced in the Swiss Alps.
Geneva is filled with a plethora of museums, outdoor markets, mountains of chocolate, beautiful nature, and shopping. Geneva truly is a place you need to cross off of your bucket list.
Some refer to it as the City of Peace. The name derived from the beautiful nature that it is filled with and the astonishing mountain that surrounds it - the Alps.
There is a lot of things to do in Geneva so you need to be meticulous in your preparations and punctual in your decision making - the pragmatist inside of you has to come out and play.
The Swiss are all about punctuality, it is like it is in their blood or DNA. As accurate as a Swiss watch is an old saying that stuck with them - because it perfectly describes them.
It is one of the few positive stereotypes in the world that are true. The Swiss really respect everyone’s time. And all they expect in return is for you to do the same.
It might not be as rigorous as in Japan where the subway central apologizes to its travelers for a delay of a couple of seconds. But the Swiss understand how valuable each second in today’s time and age is.
We live in a world filled with an abundance of information, from news to trivia there might be too much information and outlets through which information can flow. And it can be really hard to dilute all that information in order to find the ones that aren’t fake or actually are useful.
And in order to have enough time for ourselves to fulfill our goals, dreams, and desires - respecting each other’s time is crucial. The Swiss understood that concept very well, and they acknowledged it long before the world became as fast-paced as it is.
Complete Guide to Visiting Geneva 2020
The first thing that will make you not worry about your trip to Geneva is the language barrier. There simply is not one - the main language in Geneva is French, however, the city is multinational, and most if not all residents speak English as well.
Currency might be a little troublesome, however. Euro is still accepted as a regular occurrence, however, you can use the euro but there will be a premium (higher) rate applied when paying in Euro currency.
On the upside, there are a lot of ATMs almost on every corner in the city where you can get your money from the bank and exchange it at a nearby Exchange office to the Swiss Franc which is the official currency used in Geneva.
When you get to Geneva, you should find out where you can buy a Geneva Pass. With this ticket for a limited amount of time, depending on the price - for 24, 48, or 72 hours you are able to visit many museums for free, as well as spending time on the lake and using the public transport.
It is a low cost and economic way of a tourist visit to Geneva. It is not a thing to miss out on lightly.
What is the secret of getting around Geneva - well there is not one, there are a couple of ways to get to your destination, some are included in the Geneva Pass, while others are not included in the pass.
Like any other city in the world, and maybe the first thing that comes to anyone’s mind when transport is mentioned. The word transport is quite easily associated with the taxi industry.
You can order them by phone or hail them in the street. They are required to speak English by law, making it more comfortable if you don’t speak French. Beware that rates increase at night, on Sundays, and on holidays.
The second mode of transportation, more than known and accustomed to is certainly public transportation. Trams and buses are running for the entirety of the day and night, however, when the sun falls the number of vehicles and frequency falls as well.
And as an added bonus Geneva fosters one more mode of public transportation - this one is not as frequent an occurrence as the other two. Only a couple of cities in the world have it, with Venice on top of my mind - boats are a neat way of public transportation in Geneva.
You can also rent a car in Geneva, the price is not too steep and the roads are quite well taken care of. You will have an easy time driving in Geneva as the drivers are not prone to excessive driving and the roads are looking quite well.
Renting a limousine service or a professional chauffeur in Geneva service is another quite common way of transportation, as there are a couple of dozen of companies that provide this service. The competition is steep and the quality is even better just because of it.
You are able to book a limousine service as a one-time deal - get to your destination or you can book it by the hour. It depends only on what you want - and as a tourist, you should look into guided tours around the city from the comfort and luxury of a limousine.
And last but not least - walking on foot or renting a bike. If you are looking for a way to explore the city on your own then perhaps doing it on foot or by cycling is the way that suits you the most. There are many bike rental services in Geneva that you can get a bike from.
Top 5 Things to Do in Geneva
These are our top choices for things to visit or do in Geneva:
- Fish on Lake Geneva
- Explore Old Town
- Make Your Own Swiss Knife
- Physics Museum
Fish on Lake Geneva
Before you go fishing, you will need to acquire a fishing permit, however, you needn’t worry about it as it costs only 10 francs to get it. And they can be bought at numerous locations such as fishing equipment stores throughout Geneva.
There are also packages for the summer that include bed and breakfast accommodations, a fishing guide, one of the local fishermen will be at your disposal the entire trip. And in the end, you will have a hotel chef to prepare the fish or you.
Explore Old Town
Old Arsenal, La Place du Bourg-de-Four, and Maison Tavel are just some of the numerous sights that you mustn’t miss when you go to the old part of the city. The Old town offers everything from old cathedrals to art galleries for you to sightsee.
For those of you who are fans of extreme sports, you are in luck as one of the options in Geneva is Paragliding. You start from the mountains in France and make your way down to Geneva gaining a new perspective of this fine city.
Flights take off daily and each one takes about 45-60 minutes. It will cost you around 150 CHF per person.
Make Your Own Swiss Knife
Who doesn’t want a Swiss knife? With all the features it provides you with, from scissors to knives just think of all the situations you can use them - a couple of things come to mind instantly.
Swiss knives are quite helpful for the outdoors and camping. It can come really handy in those situations.
But you can also use it for some mundane everyday activities - some plastic bag is harder to open than they should be, well you have portable scissors on your keychain - no fuss about it.
At some stores in Geneva, you are given the opportunity to assemble your own swiss knife and have it engraved. The helpful staff is with you all the way.
It can be used as a gift for any situation or you can make it for yourself as well - it is quite a neat souvenir to bring home with you.
What happens at the Physics (CERN) Museum in Geneva is one of the most important physics experiments right now.
Walking through the same hallways as the great minds who are trying to recreate the Big Bang and to prove the big bang theory. It is truly an inspiring place to visit for anyone, not just the physicists.
They also host annual exhibitions like the Universe of Particles and Microcom - very fascinating exhibitions to attend.
Geneva is one of the most interesting cities to visit in Europe. The proximity to the Alpes, the beautiful nature that surrounds, and the general tone and vibe you get from the city is not an opportunity you should disregard.
Getting around the city is quite easy with the Geneva Pass that consists of numerous features that you can use to your advantage.
Another neat thing is that there is no language barrier - French is the most used language however everybody knows English, and the cab drivers need to know as that is the law.
What is a Construction Management Plan?
A Construction Management Plan, better known as a “CMP” is a management plan that outlines all the activities that are present in a construction process as well as how does constructor intend to bring environmental damage and residential impact to a minimum. This type of plan is becoming more and more common worldwide but especially in the UK. Most city councils require a Construction Management Plan as a main part of construction planning application.
Why Is it Important?
CMP has become a main part of almost every single building project application. It’s not just mandatory for big projects, this type of plan is now a requirement for any project that is likely to impact local neighborhood in any way.
A typical CMP displays an overview of all the activities that will be conducted on the construction site, traffic and waste management, logistics and safety measures for both in and around the development site. The size of the plan is usually directly connected to the size of the project and the plan itself is often created just when the contractor has a clear image of the building in mind - when the project design is done.
Each plan is different and it needs to be created in cooperation with other stakeholders of the construction site, such as the investors, owners and contractors. The clear goal of every CPM is that the construction doesn’t have any impact to the surroundings, safety of the residents or the workers and that the building is built the proper way. The plan also needs to cover all the deadlines that have to be respected in order for the project to finish on time. It is worth to mention that nowadays, there are a lot of software and online tools which can help you out create such a plan.
Summer Vacation in Thailand – the land of freedom, where happiness is only enough for a comfortable hamlets in the shade of Palm grove with a view of the Turquastic sea, and at hand a plate of exotic sweet fruits.
This picturesque country, "bathed in the sun", which simply "Opes" foreigners, has the largest number of tourists from all Southeast Asian countries, and when it is "experience", you will be clear and why it is.
Before you decide on traveling to this beautiful country make sure to read about things to consider when planing a trip to Thailand.
The first encounter with this country awaits you in Bangkok – only the heart of Thailand, the capital with a lot of hotels (even a tree Hotel), a thousand markets, boats, at first sight of countless inhabitants, perhaps at the beginning you will not like all the crowds, the noise, the heat but this "crazy" town PR You must see, and in the end, you must return.
If you are a female half, you will certainly enjoy "Shopinga from heaven", and not only that, enjoy an unforgettable evening cruise on the Chao Phraya River.Do not forget the famous tuk-tuk driving, roof bars, and Ladyboy show, Muay Thai (Kickboxing)... And something else, Thai they do not call their city Bangkok, but Krung Thep.
If you go south, you will encounter countless palmi, Turquany sea, mystical temples, perfect beaches, a smile on the host's faces are "medicine" for tired Europeans, and not only them, most tourists come from China, Malaysia, Russia, Japan... While in the south we meet some of the most beautiful beaches in the world, the north is the lonely tribe in the dense forests that are arriving by rail, over the river Kay.
And in what way is the beauty of this "country of Smiles", maybe a two-week circular cruise is the best way, imagine sailing a wooden old traditional Thai boat (25 m.length), slower, but everywhere comes and stops.Spend the night in the open sky on deck, or in full privacy of the cabin.
The lowest prices of air tickets and the hotel are Europe's summer period.Certainly, the most expensive item is air transportation, and the flight lasts for a day, for the transfer, while the price of accommodation is very affordable as well as food.You will enjoy, regardless of whether you opt for a ship's adventure on the Andaman Sea and the Pacific Ocean or the classic Hotel beach.
To leave Thailand and not try a Thai massage of artificial hands of local girls at very affordable prices would be a real shame.Those who love the exotic in this area remain to try an elephant massage.Otherwise, the white elephants that only live in Thailand enjoy a special status.Tourists can "pass" three days of training and receive Medjunardoni Certificate of the elephant trainer.
Enough motives to visit this land of orchids, mystical rivers, fascinating temples, paradise beaches, cordial people and giant tropical forests, enough to return again!
I wanted to make sense of the money I would spend on each bottle.
I like and consume wine often. I know what I prefer, but I always like to try something new. I just felt sorry for that impression of opening a new bottle to go irreversible. Therefore, I decided, first and foremost, for myself, to record the impressions and preserve them. I will make notes on each wine I will consume from now on.
My friends and acquaintances with whom I share a similar love for good wine give me additional motivation. I hope you find my notes helpful or at least entertaining.
The second real question is What can I say to be useful and interesting?
Since I'm not even a sommelier or an oenologist but actually a regular consumer, wine enthusiast or whatever, why would anyone be interested in my comments at all.
First of all, impartiality. Of course I prefer certain varieties or regions more than others, but my judgment will not be influenced by anyone. In short, no one is paying me or in any way influencing his wine to get better comments.
Since I own a fridge, I store red wines at 17-18 degrees Celsius. On this occasion he would slap my famous Hyundai wine cooler because I have to reset it at least three times a day, it was already in repair even though it has all the conditions for perfect operation, and it makes noise as if it keeps the temperature of 6 thousand bottles, not 6. However, no i can spit it on because it was a gift that is still tremendously useful. Even in mid-July, for example, water condenses inside because it's still 29 degrees outside. Drama.
The white wines are nicely laid in the compartment provided in the standard refrigerator at a temperature of approximately 8 degrees.
Of course, I have an adequate red wine tasting glass (I use two depending on the type of wine) and, of course, for white wines. Plus a tulip for a champagne and a tulip for desserts and a bunch of other dicks, but that's not the topic. In short, I have a good enough appliance and I know what, where and how to charge.
You can join me on my journey as wine taster at my new blog WineOnMyTime.